Chris Orwoll, NM Museum of Space History, Vice Chair
Marianne Schweers, Heart of the Desert Pistachios & Wine
No more than two members may reside outside City limits, with the stipulation that these two members must own or be an employee of a tourist-related business located within the City limits.
The Promotion Board makes recommendations to staff and City Commission as to the tourism promotion of the City of Alamogordo to visitors outside of a 50-mile radius of the city. One measure of advertising success is the increase of Lodger’s Tax received, FY21 saw an increase in the Lodger’s Tax revenue of 4%. Lodger’s Tax has been on the rise since 2014, a dip was seen in FY20 and FY21 over FY19 due to the Covid pandemic, but the impact was not as severe as expected. The budget for FY22 is $276,670 this may increase if we see that the revenue for the Lodger’s Tax is higher than estimated, the estimate was based on past performance and current trends.
The City of Alamogordo is a proud recipient of a New Mexico True Co-op Marketing Grant for FY23. The award of $107,790 is in 2:1 matched advertising through the Co-op program.
In support of the Tourism Department’s mission to make New Mexico the primary destination for venturesome travelers, the Cooperative Marketing Grant Program (Co-Op) offers an avenue for tourism-related, non-profit organizations, local and tribal governments to attract visitors to their destinations and events through advertising. The Co-Op program allows you to leverage the successful New Mexico True brand, building on millions of cumulative brand impressions to draw visitors to your destination.
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