In an effort to improve the community experience and attract new residents, businesses, talent, and visitors to the community, the City of Alamogordo, the Alamogordo Chamber of Commerce and leading businesses are championing the new “Adventures” brand, which embraces the mindset that: 

Alamogordo is a place that inspires people to seek everyday life adventures while enjoying a quality of life second to none. 

This brand positioning is highlighted by the new brand line “Adventures for Life.” The branding initiative is designed to strengthen the reputation of Alamogordo and provide a mechanism for community members to collaborate and make Alamogordo a great place to live, work, play and stay.  It's not just about a tag line or logo, the initiative is creating ways for community members and businesses to come together and work to actually improve our community.  As part of the community-wide branding initiative, an Adventures Action Team has been formed. The Team is a volunteer group open to all residents, businesses, and organizations who share a desire to improve Alamogordo amenities and offerings for residents, businesses and visitors. 

Adventures Action Team goals: 

• Enhance the Alamogordo “Adventures” experience
• Promote what makes Alamogordo unique
• Create a network of community ambassadors
• Market together to attract new residents, businesses and visitors

"This is an opportunity for residents to learn how they can participate and make Alamogordo a great place to live, work, play and stay," said Maggie Paluch, Alamogordo City Manager. "We encourage community members to support the "Adventures" initiative by joining the Adventures Action Team to learn more about the vital role they can play."